Since the birth of social networking, companies have not stopped using it to carry out branding and merchandising attempt. With the advent of micro-channel and mobile Internet era, this demand has started to become more direct:? You can take advantage of social media to distribute merchandise it November 26, micro-channel third-party service providers a full line of retail channel electric micro League total solutions provider SDP, is committed to helping build a new generation of traditional enterprises derivative distribution system. SDP, called the Social Distribution Platform, namely socialization distribution platform for enterprises to communicate online and offline, to the center of traffic aggregation, customer fans precipitation. Trying to figure out this community of distributors is what kind of play, must first understand participate SDP three roles: suppliers, distributors, and minivan. Suppliers including brands, manufacturers, which are sources of the party; distributors places agents, stores, mainly there is a team, but no supply party entities; micro-off by consumers, fans, buyers etc., can help make the distribution of individual suppliers. In SDP mode, the supplier has a particular official mobile mall, consumers unified management, delivery and after-sales. Distributors do not need to hoard goods, only through various channels to promote arguments to attract fans to the two-dimensional code, once the fans attention by the two-dimensional code of the mall, will be permanently marked with the distributor's "DNA". Fans of every shopping, corresponding distributors can get into. Minivan for SDP complements personal distribution model: each brand consumers can apply to become a minivan, minivan Share merchandise linked to the circle of friends, microblogging, QQ space and other social media, word of mouth through acquaintances realize the chain spread, once someone traded through the link, micro-off will be able to get a commission, and the commission without human settlement, SDP automatically split. According to the founder of Sun Taoyong introduce micro League, SDP model has the following five characteristics: the integration of online and offline consumer shopping experience with online payments, go to the next nearest store from mentioning the line, you can also go directly to the store by direct scanning of Commodity dimensional code for online payments. Points balance online consumer and fully synchronized online and offline switch at any time. Online and offline two-way suction on pink traditional disadvantages of online business advantages offline, and many traditional companies ignore the resources under their own line. Stores, shopping guide, outdoor advertising can be placed two-dimensional code with parameters to guide consumers concerned by integration, concessions and other forms. SDP can be distinguished by every fan of concern is two-dimensional code which brings to complete KPI assessment and distribution of benefits. Online and offline data synchronization with each distributor or offline stores will have a background independent distributor, the distributor can be two-dimensional code management, order management, fan management, rights management, financial management, price setting, buyers promotion, Order online and offline data to achieve membership, inventory, merchandise synchronization, no longer have to worry about data docking hardest question of all distributors system by suppliers to control. Customer precipitation, aggregation SDP mode channel customers all the core idea is that the whole channel aggregation customers: customers through a variety of channels in contact coming together to help companies form a large database of their own, in order to achieve personalized recommendation, precision marketing . The micro-channel is a great customer management platform, companies can build the capacity of direct contact with consumers through public platform, on-demand production, not the accumulation of inventory. Everyone electricity supplier, the chain of acquaintances word of mouth on the one hand, micro-off itself is a brand of customer, product knowledge; another convenient, personal distribution model, with the social platform acquaintance chain, consumers are more likely to deal, and fission to create a strong brand communication. Suntao Yong said: "Through a systematic, platform, process-oriented approach, SDP model can help companies solve one-time control of distributors, inventory, customer information, and the uneven distribution of precipitation and other issues of interest online and offline channels, which Micro League is the traditional retail system a subversive attempt. " Source: Reuters and